The Spa Dr. · YouTube Campaign — Final Impact Report

YouTube Demand Gen: Apr 21 – 27, 2026

7-day flight · Cross-channel halo lift across Search Brand, Reviews & Shopping · Campaign now complete

Account: 966-279-5380 Budget: $500/day Flight: Apr 21 – Apr 27, 2026 ⏹ Campaign ended Apr 27
Chart View
Metric
Channels

Impressions / IS / Spend: Google Ads API

Orders / Revenue / CPA: CDP — Redash q2635, conversions_1dc

Pre: Mar 24 – Apr 20 (28d)
Flight: Apr 21 – 27 (7d)

Campaign ran 7 days (Apr 21–27, 2026). Total spend: · Impressions: · YouTube launched Apr 21. Below: full halo lift analysis and cross-channel impact.
Halo Lift — Impression Volume (avg/day during flight vs pre-launch)
Search Brand Imp
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Reviews Search Imp
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Shopping Brand Imp
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YouTube Demand Gen — Campaign Totals (7 days)
YT Total Spend
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YT Total Impressions
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YT Direct Revenue (CDP)
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Daily Impressions by Channel
Dashed red line = YouTube launch (Apr 21). Impressions/IS/Spend: Google Ads API. Orders/Revenue/CPA: CDP (conversions_1dc).
Blended — All Channels
Total Impressions (todos los canales)
Siempre muestra la suma total — ignora los filtros de canal. Línea gris = promedio pre-YouTube.
Pre vs Flight — avg/day comparison
Channel Pre avg/day Flight avg/day Δ Source
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Campaign Impact Analysis
YouTube Demand Gen · Apr 21–27, 2026 · Final Report
✅ Halo Lift Summary
Channel Pre Flight Lift

Impression Share held steady across all Search channels: IS did not decline — volume increase reflects more people searching for The Spa Dr, not auction win-rate changes.

📺 YouTube Direct Performance

Direct ROAS below 1x is expected for a top-of-funnel awareness flight. Primary value is the branded search lift, not last-click attribution.

⚠️ Apr 26–27 CDP orders show 0 due to 1–2 day data lag in conversions_1dc. Actual orders are likely higher.

🔍 What the Data Tells Us
💰 Incremental Value Estimate

Excludes: view-through conversions (30-day window continues after flight ends), compounding lift if flight ran longer, and CDP lag adjustment for the final 2 days.

📋 Recommendations for Next Flight
  • Run minimum 14–21 days — 7 days shows strong signal but lift likely compounds with more exposure
  • Reviews Search (+64%) is the strongest halo KPI; use as primary success metric for future flights
  • Monitor CDP for 5–7 days post-flight — view-through conversions still accruing
  • Budget $500–700/day is efficient; CPM of ~$13 is strong for video awareness
  • Ensure Shopping Brand campaigns are fully budgeted during the next flight to capture the full +14% visibility lift
  • Search Brand IS held at 92% — no need to increase Search budgets reactively during YouTube flights